IS YOUR SKINCARE REALLY SPLURGE WORTHY, WHY PAY MORE?

The INKEY List was created in 2018 to democratize skincare through knowledge – simplifying the product INCI list and giving  high performance skincare at an affordable price point.  

Times are tough for everyone right now as we balance increasing costs with wanting to embrace life out of lockdown. For consumer  spending this is true too, with US women spending an average of $10 (£8) per day on beauty spending*. Equivalent to $3650  (£2913) per year*, female shoppers in particular are getting more price conscious and want to know what their hard-earned  dollars are being spent on.  

We believe now, more than ever, we need to lift the ingredients lid so customers can make informed choices about their skincare.  With prices ranging from a few pounds into the hundreds for a full skincare routine, the skincare cost gap has never been wider  and now customers are getting savvier about their choices, the question truly is – Why pay more? 

“Spending significant amounts on skincare often doesn’t equate to a higher performing product. Some ingredients  are slightly more unstable and difficult to formulate into a product that is safe, long lasting and effective therefore  they require expertise and time which can equate to a higher price point. The % vs efficacy ratio of most skincare  ingredients have been thoroughly researched and this info is readily available online. Nine times out of ten, sadly,  consumers end up paying for the brand, packaging, and the perception of a higher quality product.”  

Dr Kemi Fab Junior Doctor and member of The INKEY LIST Knowledge Collective  

Let’s take HA for example. There is a huge plethora of options on the market, with some costing an eye watering three figures! Our  Hyaluronic Acid Serum is formulated with premium grade 2% Hyaluronic Acid - the optimum level for performance on the skin.  Compared to a leading brand’s three-figure equivalent, which when looking at its INCI list, due to an ingredient listed before the  Hyaluronic Acid not coming in more than 1% industry wide, the Hyaluronic Acid therefore cannot be more than 1% - remember  an INCI list starts with the highest % of ingredient to the lowest. 

When you add packaging costs into the mix – our HA costs on average 441% less per pack than other brands – it’s clear  that with our HA you get way more than what you pay for, an effective formula with a great active and a price that doesn’t  impact the bank balance.  

So, why pay more? We want to help customers to understand what they should and shouldn’t be paying for so THEY can make  the right decisions for them – so let’s lift the lid on the INCI list (that ingredients list on all your products) and pay for what will  truly make an impact.  

Throughout the next few weeks, we will aim to empower the consumer even further, sharing knowledge on the true value of  skincare products and how customers can make smart money choices through a series of engaging social media content such  as Dupe Reels featuring some of our best-selling products, top tips on how to get the most out of your INKEY products and advice  on how much product you should be applying. INKEY are here for you, your needs, our knowledge. 

Communications 

marketing@distinctdistribution.ie

nicola@buxandbewl.com | francesca@buxandbewl.com  

 @THEINKEYLIST